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Search Engine Optimization (SEO) is a process of ensuring your website is visible and ranked higher on search engines. It involves a variety of factors, including the technical configuration of your website and its title tags. The ultimate goal is to have your website show up at the top of search results. The better your ranking, the more potential customers you’ll get.

A successful SEO strategy can increase your website’s traffic, lead generation, and customer trust. It helps you develop a website that is user-friendly and includes high-quality content. It also ensures that your page’s content and links have high authority. This ensures that new visitors will remember your page and return to it when they need information.

The techniques employed by SEO experts are tailored to the dominant search engines in the market. While search engine market shares differ by country, Google has been the leading search engine for most of the past decade. In the United States, for instance, it accounted for seventy-five percent of searches. As of 2007, it still holds a commanding position. In Germany, for example, Google had a market share of 85-90%, and in the UK, it was close to 90%.

Search engines are designed to be highly-efficient, resulting in a high-quality user experience. By identifying and ranking the most relevant pages, search engines can give users the best information. They also display the authoritative pages first. Relevancy and authority are determined by various factors, including the popularity of the website. The more popular a page or resource is, the more valuable it is to searchers.

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