As a business owner, the competition is at its peak, especially in the fitness industry. Therefore, you must keep improving your marketing strategies and equipment to ensure your clients get the best and help you maintain your position in the market. If you are wondering what other ways you could help your fitness centre other than qualified and certified employees, add equipment creating a buzz in the market, such as saunas. Saunas have significant health benefits and add a lux factor to your fitness centre. In addition, it helps to promote that you care about your clients and their health and to provide ways to ensure they are getting their money’s worth. This way, you gain their trust, and you gain loyal customers.
You must be wondering how a traditional sauna works and what are these health benefits. To help you understand, increased exposure to high temperatures positively affects heart health, such as better blood circulation. Although the idea of a sauna may not be new, using another version is. An infrared sauna is one such version that is considered better than the traditional sauna. It was developed from infrared therapy for muscle recovery. The light in this sauna can help you with many things, not just relaxation. The lights heat the air, which heats your body, providing a therapeutic effect. Here are a few more benefits of infrared light therapy or sauna-
Recovery– After a heavy workout or any injury, it is recommended to go to a sauna as it helps with sore muscles and better recovery. In addition, a study suggested that infrared light therapy has shown better recovery results post-injury in many athletes and focused more on neuromuscular recovery.
Relaxation– As mentioned above infrared sauna helps relax the mind and body in a simultaneous process. Sitting in silence in a chamber that provides a warm atmosphere could be compared with a warm bath and the sense of relaxation it provides. According to a few studies, the increase in heat circulation is directly related to energy after the session. When you are in a calm state, your body releases hormones like dopamine and serotonin, which are also called happy hormones.
Healthy heart– Infrared light therapy is said to affect the heart positively. The heat helps expand the vessels, allowing more blood to flow, resulting in better circulation. Better circulation of blood ensures a healthy heart and body. This increased blood flow is said to help the recovery process mentioned above.
Similar to Exercise– This does not mean you only need to do infrared therapy and work out. Instead, similar to exercise, it suggests that the effects of the therapy are similar to that of a light cardiovascular workout which is beneficial to your health, all while staying in an enclosed space of heat. It is because the heat in the air makes you sweat more, replicating the effects of a light cardio workout or light exercise of any form.
Summing Up– An infrared sauna helps you with various autoimmune problems, especially psoriasis. Infrared light therapy helps to soothe the swelling and reduces the urge to itch. The inflammation due to arthritis can also be reduced due to infrared therapy. These points can help you better understand the product or equipment that can help increase your customers and, at the same time, your brand value.